Fresno State Athletics
Fresno State Inks Longest Partnership in CLC History
7/10/2007 12:00:00 AM | General
July 10, 2007
FRESNO, Calif. - The Collegiate Licensing Company (CLC), the nation's oldest and largest collegiate licensing agency, has resigned Fresno State to manage its trademark licensing program. The new 13-year agreement marks the longest agency renewal in company history.
"Fresno State has established a tradition of proactive leadership in the collegiate licensing industry, which has led to significant growth in its licensing program over the last decade," said Pat Battle, CLC's president. "We are honored and humbled Fresno State has decided to extend our longtime partnership, and we look forward to continuing our close work with the University for years to come."
During the last decade, the University's licensing program has grown by more than ten times, which has established Fresno State as one of CLC's top selling institutions among its non-BCS (Bowl Championship Series) conference clients.
"We value our long-time partnership with CLC and proudly extended it well into the future," said Paul Ladwig, associate athletic director at Fresno State."CLC's commitment to providing solutions to the challenges we face, and its commitment to customer service are amazing and have earned our confidence. We feel CLC is the clear leader in the industry and will continue to be."
Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA.
The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers.
Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development.
