Fresno State Athletics
Check the Tags: Buy Only Officially Licensed Fresno State Products
Why should I buy only officially licensed products?
Fresno State licensed products are one of the easiest yet dynamic ways to connect with the University. When showing off your Bulldog Spirit, not only are you helping to promote Fresno State and tell Fresno State’s story, you are also helping protect the University’s brand by insuring the product you purchased was manufactured by vendors licensed by the university in an ethical manner and compliant with the university’s brand standards. Above all, when purchasing officially licensed Fresno State products, you are helping to ensure student success, as a portion of your purchase benefits student programs at Fresno State.
Where can I buy officially licensed product?
In addition to official athletic department retail outlets, – The Bulldog Shop and gobulldogs.com and the official campus bookstore – Kennel Bookstore- you can purchase officially licensed Fresno State products from several independent and locally owned and operated stores; participating locations of many national and regional retailers; online retailers; or directly from the licensed vendor/manufacturer. In reality, you can purchase officially licensed Fresno State product from anyone who has a proper business permit. The most important thing is to identify and know you are buying officially licensed products.
How can I tell if a product is officially licensed?
In retail...
“CHECK THE TAGS” - When you are shopping for Fresno State products you can identify if it is an officially licensed product by checking to see if it marked with the “Officially Licensed Collegiate Product” hologram or seal. Manufacturers of licensed products are required to mark merchandise with a holographic sticker or printing the seal on the product. Often, the holographic sticker is placed on the manufactures hang tag or placed directly on the product. When you see the holographic sticker or the printed seal, you can be sure that the product is officially licensed and that a portion of the purchase supports Fresno State students.
Next time you shop for Fresno State product, look for one of the following:
At university sponsored events...
Promotional giveaways and gifts – when attending or participating in a Fresno State sponsored activity, you may receive a “Fresno State” promotional or gift item that may not be marked with the “Officially Licensed Collegiate Product: hologram or seal." Please note that the Fresno State host entity works with the Fresno State Trademark Licensing Office to ensure that the item you have received is sourced from a Fresno State licensed vendor.
What happens if see products that I believe are NOT officially licensed?
Fresno State Products that are not officially licensed are essentially counterfeit. It is important not to purchase counterfeit products because it is illegal to reproduce the University’s trademarks without a license or other authorization from the University; sales of counterfeit products often supports other illegal activities; policing for counterfeit costs the University money and resources which would be better utilized to help enhance the student experience by promoting Fresno State’s brand; sales from counterfeit Fresno State products creates unfair competition that can negatively impact Fresno State’s licensees and retail partners by costing them money and possibly jobs; counterfeit jerseys and other products that feature University trademarks with current Fresno State student-athlete names and likeness jeopardizes their NCAA eligibility; the sale of counterfeit Fresno State products detracts from Fresno State student success and their overall experience as no portion counterfeit sales goes back to the university to fund student programs.
You can do your part to deter the sales of counterfeit Fresno State product by not purchasing it. Instead, report suspected counterfeit activity to us.