Fresno State Athletics
Fresno State Athletics and Valley Wide Beverage announce exclusive alcohol beverage partnership
7/28/2026 10:30:00 AM | General
FRESNO, Calif. – Bulldog Sports Enterprises (BSE), the multimedia rights and corporate partnerships arm of Fresno State Athletics, today announced a new multi-year partnership with Valley Wide Beverage, naming the Central Valley distributor as the Official Alcohol Beverage Partner of Fresno State Athletics in one of the largest corporate partnerships in Fresno State Athletics history.
The comprehensive agreement grants Valley Wide Beverage exclusive marketing and pouring rights across the beer, ready-to-drink (RTD) and hard seltzer categories, bringing an expanded lineup of nationally recognized and locally loved brands to Bulldog fans across Fresno State Athletics venues and events.
As part of the partnership:
Fans can also expect an expanded selection of premium craft beer, RTD and hard seltzer offerings from Valley Wide Beverage's extensive portfolio, along with new branded destinations, interactive activations and premium hospitality experiences designed to enhance Bulldog game days.
"Valley Wide Beverage and the Amendola family have been outstanding supporters of Fresno State and the Central Valley for generations, and we're grateful for their continued investment in Bulldog Athletics," said Director of Athletics Garrett Klassy. "As we enter a new era in the Pac-12, we are committed to creating one of the best game day experiences in college athletics. That requires partners who share our vision and are willing to invest alongside us. Valley Wide Beverage believes in where we're headed, and together we're going to deliver an even better experience for Bulldog fans while creating new opportunities that directly benefit our student-athletes."
The partnership represents a continued investment in creating memorable experiences for Bulldog fans while aligning with a family-owned company that has deep roots throughout the Central Valley.
"Our family has proudly called the Central Valley home for generations, and as proud alumni, Fresno State has always been a source of pride for us," said John Amendola, Chief Executive Officer of Valley Wide Beverage. "We've grown up cheering on the Bulldogs, and it's incredibly meaningful to deepen our support through this partnership. We believe in what Fresno State represents for our community, and we're excited to invest in experiences that bring Bulldog fans together while showcasing the powerful brands in our portfolio. We look forward to helping create unforgettable game day traditions for Bulldog fans for years to come."
Beginning this fall, Bulldog fans will experience Valley Wide Beverage's impact across the entire game day journey from an all-new pregame tailgating district featuring branded destinations, entertainment and premium hospitality spaces, to enhanced in-venue activations, expanded beverage offerings and interactive fan experiences throughout Fresno State Athletics venues.
"We've challenged ourselves to evaluate every aspect of game day and that meant finding partners who not only offered the right brands for our Valley community, but who also shared our vision and were willing to invest in bringing that vision to life," said Ryan O'Rorke, Vice President and General Manager of Bulldog Sports Enterprises. "Valley Wide Beverage stepped up in a significant way. This partnership represents one of the most significant corporate investments in the history of Fresno State Athletics and showcases their belief in the future of Bulldog Athletics and the Central Valley. Their investment is helping us transform the game day experience. Their portfolio is also unmatched. This partnership is about raising the standard for Bulldog Athletics and building an experience our fans can be proud of for years to come."
The agreement will feature Valley Wide Beverage's extensive portfolio throughout Fresno State Athletics venues, with Modelo serving as the Official Cerveza, Coors Light as the Official Domestic Beer and Sun Cruiser as the Official RTD Beverage of Fresno State Athletics. Additional beverage offerings from Valley Wide Beverage's portfolio will be available throughout the upcoming athletics season.
The comprehensive agreement grants Valley Wide Beverage exclusive marketing and pouring rights across the beer, ready-to-drink (RTD) and hard seltzer categories, bringing an expanded lineup of nationally recognized and locally loved brands to Bulldog fans across Fresno State Athletics venues and events.
As part of the partnership:
- Modelo becomes the Official Cerveza of Fresno State Athletics
- Coors Light becomes the Official Domestic Beer of Fresno State Athletics
- Sun Cruiser becomes the Official Ready-to-Drink (RTD) Beverage of Fresno State Athletics
Fans can also expect an expanded selection of premium craft beer, RTD and hard seltzer offerings from Valley Wide Beverage's extensive portfolio, along with new branded destinations, interactive activations and premium hospitality experiences designed to enhance Bulldog game days.
"Valley Wide Beverage and the Amendola family have been outstanding supporters of Fresno State and the Central Valley for generations, and we're grateful for their continued investment in Bulldog Athletics," said Director of Athletics Garrett Klassy. "As we enter a new era in the Pac-12, we are committed to creating one of the best game day experiences in college athletics. That requires partners who share our vision and are willing to invest alongside us. Valley Wide Beverage believes in where we're headed, and together we're going to deliver an even better experience for Bulldog fans while creating new opportunities that directly benefit our student-athletes."
The partnership represents a continued investment in creating memorable experiences for Bulldog fans while aligning with a family-owned company that has deep roots throughout the Central Valley.
"Our family has proudly called the Central Valley home for generations, and as proud alumni, Fresno State has always been a source of pride for us," said John Amendola, Chief Executive Officer of Valley Wide Beverage. "We've grown up cheering on the Bulldogs, and it's incredibly meaningful to deepen our support through this partnership. We believe in what Fresno State represents for our community, and we're excited to invest in experiences that bring Bulldog fans together while showcasing the powerful brands in our portfolio. We look forward to helping create unforgettable game day traditions for Bulldog fans for years to come."
Beginning this fall, Bulldog fans will experience Valley Wide Beverage's impact across the entire game day journey from an all-new pregame tailgating district featuring branded destinations, entertainment and premium hospitality spaces, to enhanced in-venue activations, expanded beverage offerings and interactive fan experiences throughout Fresno State Athletics venues.
"We've challenged ourselves to evaluate every aspect of game day and that meant finding partners who not only offered the right brands for our Valley community, but who also shared our vision and were willing to invest in bringing that vision to life," said Ryan O'Rorke, Vice President and General Manager of Bulldog Sports Enterprises. "Valley Wide Beverage stepped up in a significant way. This partnership represents one of the most significant corporate investments in the history of Fresno State Athletics and showcases their belief in the future of Bulldog Athletics and the Central Valley. Their investment is helping us transform the game day experience. Their portfolio is also unmatched. This partnership is about raising the standard for Bulldog Athletics and building an experience our fans can be proud of for years to come."
The agreement will feature Valley Wide Beverage's extensive portfolio throughout Fresno State Athletics venues, with Modelo serving as the Official Cerveza, Coors Light as the Official Domestic Beer and Sun Cruiser as the Official RTD Beverage of Fresno State Athletics. Additional beverage offerings from Valley Wide Beverage's portfolio will be available throughout the upcoming athletics season.
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