Fresno State Athletics
Name, Image & Likeness Resources & Links
NIL Marketplace, powered by Opendorse
- Opendorse provides student-athletes the opportunity to understand their Name, Image and Likeness (NIL) rights and receive hands-on assistance from experts to maximize their value while on campus. The program offers three core pillars to student-athlete success: assessment, education, and performance – tailored to assist each individual athlete.
- Login page if already registered:Â https://app.opendorse.com/
auth?redirect=%2F - To sign up for your free Opendorse account:
- Sign up at https://opndr.se/i/fresno-state-athletics using your cell phone number
- Connect your social channels (Instagram, Twitter, Facebook)
- Download the free Opendorse app
Fresno State Athletics: Name, Image, Likeness Guidelines
(As of Fall 2025)
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NCAA GUIDANCE
Per NCAA rules, an individual may receive compensation for the use of the individual’s name, image, and likeness (NIL), which may be secured or compensated based, in whole or in part, on athletics skill or reputation. Name, image, and likeness activities may not be used to compensate an individual for athletics participation or achievement. NCAA legislation relating to employment, offers of inducement and extra benefits still apply.
NIL ACTIVITIES
Subject to the NCAA rules and this Fresno State Athletics policy, Fresno State student-athletes may use their NIL in a variety of ways that may include, but is not limited to, promoting their own business, promoting or endorsing a corporate entity (e.g., a brand ambassador or social media influencer); conducting camps, lessons or clinics; making appearances; or signing autographs. Fresno State student-athletes may receive compensation, either in-kind or monetarily, for engaging in NIL activities, subject to the NCAA rules and this Fresno State Athletics policy
DISCLOSURE OF NIL ACTIVITIES
Per NCAA rules and Fresno State Athletics policy, in accordance with California State Assembly Bill 206, Fresno State student-athletes are required to disclose NIL deals via NIL Go at nilgo.com. Deals must be reported within five business days of execution of the NIL contract or otherwise agreement to the contract or payment terms. Deals should be cleared in NIL Go prior to student-athletes accepting compensation. Failure to disclose deals through NIL Go or accepting payments for a deal that is not cleared can result in loss of eligibility.
If a student-athlete has issues accessing NIL GO or disclosing a deal, they should contact the compliance office.
USE OF AGENTS
Per NCAA rules, an individual may use professional services, including agent representation, for the purpose of name, image and likeness activities.
USE OF PERSONAL MULTIMEDIA/MARKETING PROFESSIONAL SERVICES
Any personal multimedia and/or marketing professional services that Fresno State student-athletes utilize will be treated as credential media members for athletic events. Any Fresno State student-athlete seeking to gain access for the individuals performing these services must submit credential requests to the Associate Athletics Director for Strategic Communications at least 48 hours prior to events.
Personal multimedia and/or marketing teams will not be given access to team practices, inside team locker rooms during team activities, or team travel trips without prior approval by Fresno State Athletics.
All on-campus filming of NIL related activities must be preapproved by the Athletics Department.
USE OF UNIVERSITY INTELLECTUAL PROPERTY
Student-athletes are permitted to use Fresno State intellectual property in NIL related activities, including but not limited to trademarks, which includes logos or symbols, as well as the school name and other protected verbiage, to either implicitly or expressly endorse a third party or product, if and only if student-athletes and/or the third party licensee and/or corporate sponsor involved in the NIL activity obtain the rights to do so legally via official contractual partnership with the University’s exclusive licensing rights holder, CLC, and/or Fresno State Athletics’ exclusive multimedia rights holder, Learfield. All rights fees associated with using Fresno State’s intellectual property must be procured at fair market value, set by the University’s Office of Trademark Licensing in conjunction with CLC and/or Learfield, respectively.
Fresno State reserves the right to pursue legal recourse against any individual or entity that utilizes Fresno State’s intellectual property without express written permission to do so. More information is outlined below:
Production and sale of merchandise bearing Fresno State’s Intellectual Property – All student-athletes or licensees wishing to include Fresno State’s intellectual property on any co-branded merchandise must adhere to the University’s Trademark Licensing policies and procedures that have been established by the Office of Trademark Licensing and administered by the Office of Trademark Licensing in conjunction with CLC. Any merchandise bearing Fresno State’s intellectual property must be produced by licensed vendors, granted rights through CLC by the Office of Trademark Licensing. Additionally, all artwork that includes University intellectual property must be preapproved by Fresno State’s Director of Trademark Licensing.
Fresno State, through the Office of Trademark Licensing, will review and consider any new potential licensees that are interested in entering into agreements with student-athletes and the university to create co-branded licensed merchandise. Fresno State will not grant any new licenses that would involve unapproved uses.
Promotion of a third party or product using Fresno State’s Intellectual Property – All student-athletes and/or third parties wishing to utilize Fresno State’s intellectual property to promote any third party and/or product (including any third parties, products, or assets of which student-athletes are partial or full owners) must obtain the rights to do so via contractual partnership with the department’s multimedia rights holder, Learfield.
Additionally, per NCAA rules, student-athletes may not sell products provided by Fresno State Athletics or awards received for intercollegiate athletic participation while they are a student-athlete.
FACILITY USAGE
Student-athletes may, subject to availability and subject to the terms of a facility use agreement, use Fresno State Athletics’ facilities to conduct camps, clinics, or lessons if the student-athlete pays the standard facility rental rate.
Student-athletes may not use Fresno State facilities in such a manner that creates the impression – either express or implied - that Fresno State expressly or indirectly endorses a third party or product, unless prior written approval is obtained from Fresno State’s Office of Trademark Licensing
TAX IMPLICATIONS
Student-athletes engaging in NIL activities are encouraged to consult with tax professionals. Fresno State is not responsible for tax obligations that may be incurred through NIL Activities.