Fresno State Athletics
Staff Directory
- Title:
- Assistant Athletics Director for Marketing and Fan Engagement
- Email:
Jacob Mastro
Assistant Athletic Director, Marketing and Fan Engagement
- Assistant Athletic Director, Marketing and Fan Engagement (June 2025 – present)
- Director of Marketing and Fan Engagement (Sept. 2021- June 2025)
- Associate Director of Promotions (Oct. 2018 – Sept. 2021)
- Marketing Coordinator (July 2016 – Oct. 2018)
- Marketing Assistant (July 2013 – July 2016)
- Student Marketing Intern (Oct. 2010 – July 2013)
Jacob Mastro has been a member of the Fresno State Department of Athletics since 2010 and currently serves as the Assistant Athletic Director for Marketing and Fan Engagement.
In his role, Mastro oversees the strategic direction and daily operations of the Bulldogs’ marketing and fan engagement efforts, with a focus on driving revenue, increasing attendance, and enhancing the overall game day atmosphere. He leads promotional strategy across all sports, including integrated marketing campaigns, social media initiatives, and in-venue entertainment designed to elevate the fan experience and strengthen the Fresno State brand. Since 2020, under Mastro’s leadership, Fresno State football attendance has increased by nearly 30 percent—rising from a previous five-year average of 29,600 fans per game to more than 38,000 per game—consistently ranking among the top programs in the Mountain West Conference and setting the standard among Group of Five programs nationally.
In 2026, Mastro led the launch of Fresno State Athletics’ first-ever Fan Experience Advisory Council, an innovative initiative designed to bring the voice of the Red Wave directly into the evolution of the Bulldog game day experience. The council serves as a collaborative group of passionate fans who provide insight and feedback on traditions, in-game entertainment, and the overall in-venue atmosphere, helping shape the future of fan engagement at Fresno State.
Mastro serves as the primary game day producer for home athletic events, where he has built a reputation for delivering high-energy, fan-first experiences that create a distinct and engaging Bulldog game day atmosphere.
He also directs the department’s student internship program, widely recognized as a pipeline for emerging talent in the sports industry, mentoring and developing students who have gone on to careers in collegiate athletics and professional sports.
A recognized leader in the industry, Mastro is actively involved with the National Association of Collegiate Marketing Administrators (NACMA). He has served as a NACMA mentor for the past four years, was selected as a panelist at the 2023 NACMA Convention on leading young professionals, and participated in the 2023 NACMA Mid-Manager Cohort. In 2026, he was selected to serve on the NACMA Awards Committee, where he acted as lead judge for the Ticket Revenue Campaign and Affinity Group Marketing Award categories.
A proud Fresno State alumnus, Mastro earned his bachelor’s degree in Recreation Administration with an emphasis in Sports and Entertainment Facility Management in 2013.
