adidas NIL Network for Bulldogs
3/23/2022 7:00:00 PM | General, Name, Image, Likeness (NIL), Bulldog Built
All eligible Fresno State student-athletes will have the opportunity to be paid ambassadors for adidas.
PORTLAND, Ore. – All eligible Fresno state student-athletes will have the opportunity to be paid affiliate brand ambassadors for adidas.
adidas – the official athletic footwear, apparel and accessory brand of Fresno State Athletics – is the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes.
Tied to this year's 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport.
This new NIL network with adidas is one of many brand building and professional development education and resources available for Bulldog student-athletes, who are also part of Opendorse and regular holistic development initiatives with programming centered on character formation, professional development and community engagement.
A Sweeping, Equitable Network, Impossible is Nothing
With the ability to reach over 50,000 student-athletes across 23 sports and 109 Division1 NCAA schools, the new NIL program will give eligible student-athletes of all genders the opportunity, directly with adidas, to become paid affiliate brand ambassadors.
adidas is committed to creating a culture of equity and fairness wherever sport is played. This initiative is only the latest chapter of the brand's ongoing 'Impossible Is Nothing' campaign, which aims to grow accessibility, celebrate inclusivity, and create a more equitable future in sport where all feel welcomed, encouraged, and supported.
"The adidas NIL network embodies our belief that sport has the power to change lives by upskilling athletes and giving them the ability to begin to experience an entrepreneurial path that will carry them beyond their college years," said Jim Murphy, adidas NCAA Program Lead. "This is not just a first-of-its kind program for the brand and industry, it goes much wider by unlocking opportunities in business and life that will enable them as student-athletes to maximize their NIL, opening the doors to future possibilities."
Join the conversation @adidas on Twitter and Instagram using #ImpossibleIsNot
"Fresno State Athletics: The Pride of the Valley" – The Bulldog Foundation creates championship experiences for Fresno State student-athletes as they strive for excellence in the classroom, in competition, and in life. To become a BDF member, please visit bulldogfoundation.org.
adidas – the official athletic footwear, apparel and accessory brand of Fresno State Athletics – is the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes.
Tied to this year's 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport.
This new NIL network with adidas is one of many brand building and professional development education and resources available for Bulldog student-athletes, who are also part of Opendorse and regular holistic development initiatives with programming centered on character formation, professional development and community engagement.
A Sweeping, Equitable Network, Impossible is Nothing
With the ability to reach over 50,000 student-athletes across 23 sports and 109 Division1 NCAA schools, the new NIL program will give eligible student-athletes of all genders the opportunity, directly with adidas, to become paid affiliate brand ambassadors.
adidas is committed to creating a culture of equity and fairness wherever sport is played. This initiative is only the latest chapter of the brand's ongoing 'Impossible Is Nothing' campaign, which aims to grow accessibility, celebrate inclusivity, and create a more equitable future in sport where all feel welcomed, encouraged, and supported.
"The adidas NIL network embodies our belief that sport has the power to change lives by upskilling athletes and giving them the ability to begin to experience an entrepreneurial path that will carry them beyond their college years," said Jim Murphy, adidas NCAA Program Lead. "This is not just a first-of-its kind program for the brand and industry, it goes much wider by unlocking opportunities in business and life that will enable them as student-athletes to maximize their NIL, opening the doors to future possibilities."
Join the conversation @adidas on Twitter and Instagram using #ImpossibleIsNot
"Fresno State Athletics: The Pride of the Valley" – The Bulldog Foundation creates championship experiences for Fresno State student-athletes as they strive for excellence in the classroom, in competition, and in life. To become a BDF member, please visit bulldogfoundation.org.
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